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EMC wins from storage vendors integrating solutions

EMC wins from storage vendors integrating solutions

EMC is claiming a personal victory in the formation of a cooperative storage initiative between IMB, Hitachi, McData, Compaq, Brocade and itself, the vendor announced recently.

As a solutions builder using a myriad of vendor technologies, EMC has spent the last 10 years testing and researching the ability of systems to work together. According to Clive Gold, marketing manager for EMC Corporation Australia and New Zealand, the investment is finally paying off.

"We like to think we have made this [co-operative initiative] happen," said Gold. "We've shown it's not a technical issue, it's a political one."

Gold feels the infighting of old is well and truly on the way out. "There may be the occasional letter that arrives on client's desks that says ‘yep, it's all open, but if you use their products we won't support you'." These days it is usually only a salesperson who is out of control. At a corporate level at least, the squabbling is over," he said.

Gold is adamant there is a place for everyone at the storage trough, saying competition is about maturity.

People need to get past the NAS versus SAN syndrome and realise that functionality translates into buying products, having less problems and buying more server-based solutions."

The interoperability of the

solutions will now be tested at

a vendor level. Gold suggests resellers can assume more of

a strategic consulting role. However, new technologies such as iscusi will always provide a space for them to play a services role, he adds.


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