Developer gives iTouch to messaging apps

Developer gives iTouch to messaging apps

Mobile phone and PDA application developer iTouch is hoping a handful of high-profile accounts will help it crack the burgeoning corporate market.

After listing on the London Stock Exchange and acquiring New Zealand developer The Holliday Group last year, South-African born iTouch is eager to trail blaze its way into Australia's corporate sector with its SMS, WAP phone and PDA applications iTouch already boasts a number of key accounts including Channel Ten's Big Brother Web site, where it provides the online voting and SMS alert applications. It also provides the ring tone and mobile phone logos for Vodafone, Telstra and ninemsn.

While iTouch hasn't had any problems selling the latest in mobile phone and WAP messaging to the youth market, it's the big end of town where iTouch sees the dollar signs.

The company has developed a range of corporate messaging and alert services for enterprises to keep their customers and mobile employees up to speed.

Clifford Rosenberg, iTouch Australia and New Zealand managing director, claims corporates are only now realising what can be done using applications based on existing mobile phone, PDA and WAP phone devices.iTouch has 15 full-time Java developers based in Sydney, and Rosenberg claims with the resources iTouch has available in NZ, South Africa and Europe it is well placed to lead mobile messaging development in Australia.

Rosenberg is also eager to exploit partnerships with large integration and services companies which, instead of maintaining a large messaging applications development team, would look to outsource components of contracts to iTouch.

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