In an attempt to offer more configuration flexibility, Compaq has launched a range of bundling options for its lower end Proliant servers.
Targeting a wider partner base of resellers that service communities of small-to-medium businesses (SMEs), the PC manufacturer has released its entry-level ProLiant ML330e server, with third-party operating system, Compaq Intelligent Manageability tools, memory options and a three-year limited warranty.
Compaq's Nicholas Lynch, business server specialist, claims the bundled offerings reduce the time spent by resellers and distributors configuring servers for customers, thus reducing the overall cost incurred by the end user.
Compaq has included its dual processor models, the ML350, ML370 and ML380 servers, into the bundling agreement. The entry-level 330 model retails at $1745.
"If we look at the 1.6 million SMEs in Australia, they like to do business with their local reseller. Driving any sort of [marketing push] has to have their support," says Lynch.
Still in its early stages, Compaq is targeting first-time server buyers and companies looking for the general expansion of their business, says Lynch. The higher end products can come as a rack-mounted server option.
Compaq's Richard Sumich, partner marketing manager, debunks the idea that the vendor is hoping to gain more market share in the growing white-box server market. Rather, he argues the bundling push has come in response to what the channel and customers have been asking for.