Hypertec rebrands under Dataram

Hypertec rebrands under Dataram

Hypertec Memory Card will be rebranded under the name of its new parent company Dataram this month.

The move comes three months after US server memory company Dataram Corporation bought the beleaguered Memory Card Technology. NASDAQ-listed Dataram specialises in gigabyte upgrades for workstations and network servers. Its acquisition of Hypertec means a greatly expanded product line for the memory manufacturer.

"The story is [about a union between] a company that for three consecutive years has been the fastest growing memory company in the world and the oldest memory company with 30 years experience" said Dataram International president, Lars Marcher. "When we come together it is an interesting cocktail in terms of both the depth of history and the opportunities it presents."

The uncertainty surrounding Hypertec's future has settled and the company is again looking at growth.

"Servers are going to be a cornerstone for our growth," said Dataram regional director for Asia Pacific Andy Molnar. "We are talking mission-critical in, apart from the hard drive and processor, memory is the most important component in the system. It gives our customers a terrific opportunity to grow their business.

"What is important is what our customers are getting out of this - a product portfolio that is unique in terms of its broadness."

Operating as Dataram, the company now offers around 4000 product codes and additional server products.

Marcher believes Dataram can deliver the least expensive memory modules in the industry considering the total cost of ownership.

"You must consider how much it costs to deal with Dataram in terms of resources, invoices, shipping, failure guarantees," he said. "When you mix that into the business proposition, then price is a different measurement."

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