Sausage Software is set to acquire Internet marketing company Zeo in a strategic move it hopes will reduce unsolicited spam e-mail and will see personalised marketing via e-mail a regular part of life.
Zeo has developed technology that allows two-way information sharing, the polling of customers and specialised target marketing.
Using this application, marketers can poll and then target customers with relevant information and reduce random messages.
Sausage intends to provide the service direct to its customers but is looking at a channel strategy in the future.
The acquisition of Zeo is seen as strategic to both companies as it gives Sausage access to unique technology currently unavailable to its competitors, the companies claim.
"We have 1 million customers and we are seeking to aggregate our customer base so we needed to build efficiency into our models," Wayne Bos, Sausage Software director, said.
Bos did not divulge the financial details of the buyout, but added: "Zeo has a very clean skin. I'm very choosy. I like businesses with high-quality technology and product."
As to the future of Internet direct marketing, Bos said: "This [service] will put a very high quality direct marketing tool in the hands of other companies."