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Microtech finds success in e-tail

Microtech finds success in e-tail

The collapse of many high-profile online retailing operations over the past 12 months may have left some questioning the validity of the e-tailing model, but Sydney-based computer reseller Microtech is proving bricks and clicks operations can be a recipe for success.

The Microtech Network, which introduced its online site techbuy.com.au in January, has just added another service to its stable with the launch of ozhardware.com.au, a review and comparison guide for customers.

The site, which also includes a weekly mail-out, voting poll, search engine and driver downloads, is set to complement Microtech's e-tailing site. Director Colin Mead told ARN interest in the venture continues to grow and the site currently attracts around 500 unique users a day.

"We want to have around four times that many visitors, but at the moment we are outstripping forecasts by 250 per cent," he said.

The results fly in the face of the Internet being an unprofitable but necessary part of online retailing.

"We began the development of the site with the attitude of just having an e-commerce site because we had to have one, but it grew to be a lot more," Mead said, adding the development and maintenance of the site was done in-house.

"We found the bricks and mortar part of our business is very important. We have been in business for more than 20 years and it is reflected in the response from our customers."

The online store also includes just about every pay option available, and will offer BPAY in around three weeks.


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