Three big names in the photographic world have merged technologies and developed a small rewritable high speed, high capacity optical disk for still cameras.
Olympus Optical, Sanyo Electric and Hitachi Maxwell recently announced the new technology but it has yet go into production. Local photographic distributor for Olympus, Rudolph Gunz, is not expecting saleable product in the near future.
"This is brand new technology and is not available for sale yet," Rudolph Gunz's marketing manager, Nick Bushner, said.
"When it is available it'll be very attractive to the PC and photographic channel. And providing it's priced right I believe it will be bigger than the Click Drive, the technology that opened the way for this development," Bushner said.
Push-pull in the channel
"Over the next few months we'll be increasing our efforts in the computer and photographic channel because at the moment it's a little push-pull. The channel's pushing us for digital products and we are being pulled along by their demand," he said. The alliance contends the 50mm optical disk will have the capacity to store 730MB of information. That relates to around 1800 still images or 20 minutes of moving pictures - a capacity Olympus claims will exceed rewritable CDs available on the market today.
The digital storage disks are based on the industry standard for rewriteable magneto-optical disk system and can rewrite data up to one million times at high speed, the developers claim.