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Ingram Micro replaces CHA at Toshiba

Ingram Micro replaces CHA at Toshiba

Number one notebook vendor, Toshiba has moved quickly to patch the hole left in its channel by last week's tumbling into receivership by former distributor CHA. Today the vendor announced it had appointed Ingram Micro as a national distributor alongside Tech Pacific and Dicker Data.

Toshiba's national sales manager (mobile computing division), Phil Cameron said the appointment of Ingram Micro "made good sense" as the vendor has existing agreements in US and Europe with the global distribution company.

Cameron said that there had "been some other calls" from distributors wanting to jump into the fray to replace CHA but in the end the decision was "not that hard to make".

He expects Ingram Micro to match the undisclosed level of sales that were being generated by CHA (believed to be $3-5 million per month) and was not expecting the loss of noted margin trimmer CHA to affect retail prices.

"With those three strong distributors, market dynamics will ensure that competition will keep prices as low as possible," Cameron said.

Cameron would not comment on what debt levels had been accrued by CHA prior to the appointment of Ingram Micro, nor would he divulge what sort of markets would be attacked by the newly-appointed distributor.


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