PeopleSoft rolled out the latest iteration of its CRM (customer relationship management) software yesterday in the US, with president and CEO Craig Conway touting PeopleSoft 8 CRM as the latest, and probably most important, piece of its "pure Internet strategy."
The CRM package, which will be available from June 29, addresses sales, marketing, help desk, support, interaction management, and field service, officials said. PeopleSoft is positioning the technology as the best way to access customer data quickly and easily from an array of areas within the enterprise.
"Pure Internet access presents an enormous advantage, because it means universal access," Conway said in the keynote speech at the PeopleSoft Leadership Summit.
As a testimony to the software's scalability, PeopleSoft CTO Rick Bergquist announced that in a recent benchmark test using Compaq Computer ProLiant servers, PeopleSoft 8 CRM handled 160,000 transactions by 30,000 concurrent users - 50 per cent higher than the technology's previous mark.
Conway said that development of PeopleSoft 8 CRM - dubbed "Operation Leapfrog," reflecting his desire to move past market leaders Siebel Systems, Oracle, and SAP - began in earnest last year after PeopleSoft 8 was completed. The company pointed all its research and development efforts toward bringing its CRM solution up to par with its human resources and financials software.
PeopleSoft 8 CRM also integrates business analytics across the platform, Conway said, adding that having business analytics embedded in enterprise applications is as natural a fit as putting a spelling checker program in a word processor.
Also, the package is compatible with a range of databases, including Microsoft SQL Server, two flavors of IBM's DB2, and Oracle.