Blue Martini helps developers enhance its app suite

Blue Martini helps developers enhance its app suite

At the JavaOne event here Monday eCRM vendor Blue Martini Software will announce plans to offer a new set of tools and a special Web site for developers looking to extend the functions of Blue Martini's application suite.

The new Web site will serve as the centerpiece of the new offering, providing information for developers, including a section for frequently asked questions and a discussion board.

In addition the company will introduce Blue Martini Developer Studio, a tool which provides developers with a visual environment for creating and editing Blue Martini configuration and metadata files, company officials said.

For example, such a tool could allow the system database to store information about customer birthdays.

Blue Martini has also refined its presentation layer and interface design with new extensions for Macromedia's Dreamweaver UltraDev 4. The tool lets developers graphically author Java Server Page templates for Blue Martini applications.

Blue Martini already offers tools to help developers integrate its applications with existing and legacy systems, company officials said.

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