Tecksel has signed a sub-distribution agreement with Amber Technology to access Optoma's projector range.
The new deal will see the Sydney-based distributor carry the vendor's full projector line-up, beginning with its XGA series and ranging through to its DV10 model with integrated DVD player. Amber is the vendor's master distributor in Australia.
Tecksel director, Leigh Mutimer, said the partnership followed Panasonic's decision to limit the amount of AV products available to the IT channel. The company has distributed Panasonic for several years.
"Another problem is that Panasonic is not playing in the sub-$2000 space," he said. "That's where a lot of the IT market is getting its sales. It also doesn't have DLP-based products."
The distributor had previously investigated Mitsubishi's range, according to Mutimer, but Optoma's DLP products and sub-$2000 models made it an ideal choice.
"We will still support Panasonic LCD projectors; they will sit side by side," he said.
Tecksel will also have access to a select band of Amber's other products, such as AmberTec projection screens, Lumens digital presenters and document cameras.
Some of these could be bundled with other products in the distributor's portfolio, Mutimer said.
"They have a lot of good brands, including Onkyo speakers. We will need to test the water with the AV products they have," he said. "Time will tell where our relationship goes."
Earlier this year, Amber Technology told ARN it was looking for a sub-distributor in the IT market. National product manager, Rod Sommerich, said it had approached several parties before settling on Tecksel.
"Tecksel has good expertise in the area, and some of its resellers are AV savvy," he said. "We wanted someone who could get onboard with the technology and understand the benefits, rather than just sell for a price."
The distributor's focus on educating resellers was also a key factor. Sommerich said it was setting up clear boundaries between its traditional AV reseller base and the IT channel.
"The challenge for us is to grow our business in both areas without upsetting either," Sommerich said. "We know there will be some hiccups but our long-term intention is to expand the market for all of our products."