Australian document management software developer TOWER Technology has released a new application to transfer and store all data associated with an online transactions.
Named WebCapture, the application provides a date and time-stamped replay of each screen of any online business transaction between the company, its customers and business partners. The developers claim it can record and store data relating to any online transaction. The application will be charged to users on a per CPU basis.
Being of the opinion the product has broad appeal as both a stand-alone application and as part of an integrated software package, TOWER Technology has decided to use its launch as an opportunity to make its first foray into the reseller channel.
Noel Jones, managing director of TOWER Technology, said he has received interest from channel partners who want to sell the software as a stand-alone product as well as channel partners wanting to integrate it with other applications.
TOWER's US office has drawn up rough plans for a partner alliance program, but the local office, committed to research and development, has only just begun discussions with potential partners. They do not have any signed on the dotted line as yet. The program includes three categories of channel partners: solution providers to re-sell the product alongside their own software applications; systems integration partners, and service providers to offer the software as a service.
"Customers have always used us to store their records," said Jon Palin, director of research and development at TOWER Technology. "As our customers have been pushing their products and services onto the Web, they have found they have no record of the transaction, they normally would by just entering a customer number into their systems."
"For a lot of high-value transactions, there is no real corporate memory of that transaction once the user is happy with it and presses the yes button," said Jones. "The record disappears in that moment of time."
Jones said developing the WebCapture application was funded using part of a $6 million Federal Government START grant, TOWER received in 1998. Its success in the market will also be boosted with new legislation introduced by the Federal Government (Electronic Transactions Act of 2000) requiring companies to maintain a record of online transactions - a policy mimicked by most State Governments in Australia. Similar legislation is also in the United States (the Digital Signature Act), where TOWER employs the majority of its 400 staff and earns most of its $100 million in annual revenues.