Samsung Australia has touted what it claims to be the first sub-$1000 thin-film transistor (TFT) monitor available in the country.
The liquid crystal display SyncMaster 560V is being offered by the vendor for a recommended retail price of $995 including GST.
Sue McKeough, general manager of Samsung Australia, claims the product is comparable in price to high-end CRT monitors yet offers more features.
But Samsung is not the only vendor bringing sub-$1000 LCD monitors to market this quarter, with ViewSonic expected to announce its lower-cost LCD product in the next month.
Rueben Tan, research analyst for International Data Corp (IDC), claims the sub-$1000 LCD monitor has been made possible by LCD panel manufacturers in Taiwan lowering the cost price of 15-inch screens by US$200.
"The lower prices will filter down to Australia by the end of the year," says Tan. "I think Samsung are comparing themselves to the other major [monitor] manufacturers. You could get no name' LCD monitors for less than $1000 before this."
But the drop in prices is not likely to continue for much longer says Tan, who expects the LCD market to bottom out midway through next year. By then, Tan expects the LCD monitor market to start taking off and being bundled with PCs from manufacturers like Compaq, Hewlett-Packard and IBM.
The SyncMaster 560V TFT is wall-mountable, compatible with Windows and Macintosh systems, comes in black or silver and has an on-site three-year warranty according to a statement released by Samsung.