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Egonomics launches channel CRM strategy

Egonomics launches channel CRM strategy

Accounting software developer Egonomics is searching for 15 more partners to distribute its combined accounting and CRM product, the company's managing director Brian Gough said last week.

According to Gough, his company already has five accredited business partners but intends to sign up 15 more from around Australia who can value add to its Professional Suite product.

Interestingly, Egonomics is not selling its product through traditional IT value-added resellers but rather through `second-tier accounting firms who have an IT department', he said.

Egonomics is avoiding pure technology resellers because it wants to add significant financial and business value to end users.

Gough said the type of integrators he is looking for are those that are financials and accounting-system focused.

`We are recruiting people who can add significant value over and above the sale of the product,' he said. `We look for their ability to train and support the product and the ability to market the product to their clients.'

Although the move by his company puts it in competition to well-established accounting products from Attache, Arrow and Sybiz, Egonomics is in a good position to compete as it `takes full advantage of Windows' features', he said.

`Our competitors' products are not full Windows systems, which limits the functionality of the accounting package.'

Traditional IT resellers will be interested in Egonomic's Professional Suite as it is targeted at the SME market.

`It's priced to target the mid range market at $10,000 per 10 users,' Gough said.

`The base product is a standard accounting package but its main selling feature is that it also has a customer-management module.'

Customer relationship management has until now only been within reach of top-tier companies but is now increasingly in demand by smaller organisations.

Egonomics CEO Mike Wallas said the company has seen a shift in SME business culture from being financial-centric to customer-centric and has targeted that cultural change with the CRM module in the suite.www.egonomics.com


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