Anyware Corporation is employing an adaptation strategy that will see it incorporate a greater range of mobility-centric products in its arsenal to tackle the booming mobility sector.
In a formally worded statement, the computer accessories distributor, said, "It is undeniable that mobile technology is fundamentally changing the way in which people interact with the world around them. Contemporary lifestyle factors such as a lack of personal time demand that our preferred technology is ready and accessible at all times – when and where we need it.
"With this in mind, Anyware Corporation would like to formally announce its steadfast commitment to embracing this evolution by expanding their selection of quality peripheral products, aimed at enhancing a user’s mobile experience."
It goes on to say that consumers are spending more now than ever on mobile technology. With the purchase of mobility devices comes the need to protect, charge and engage with these devices, resulting in an increase in spending on mobile peripheral products. This had helped inform Anyware’s decision to expand its mobile peripheral offering.
The company said it was now positioning itself "as a pre-eminent force" in both the traditional PC peripheral market, as well as in the blossoming mobile sector.
This meant Anyware could directly increase the scope of its product offering to resellers which could now rely on Anyware for an "enhanced stream of income with excellent margins".
In an ever evolving, highly volatile market, product expansion was in the best interests of resellers everywhere, the company said.
“We keep a very close eye on technological trends. One we feel is undeniable is the shift towards mobility products," Anyware Corporation managing director, Garrison Huang, said. "This shift presents new opportunities for Anyware and our resellers. It’s an exciting opportunity, however we want our resellers to know that this will not in anyway, affect our dedication to the PC peripheral market.”
In line with the move, Anyware has already brought on several new vendors to accommodate for its new focus area. It is also continuing to keep its doors open to resellers that have a play in the mobility space, Huang told ARN.
While the announcement formally acknowledges Anyware’s focus on Mobility products, the change has been ongoing. In the past year, Anyware has announced partnerships with iWalk and Luxa2 among other international vendors whose focus is strictly mobile.
Such focus is not just about generic mobile accessories, but rather about finding innovative and profitable products to benefit the reseller channel, the company stated.
An example of this was the Heli series of mobile storage devices which allow an SSD or HDD to be made portable and wireless, far expanding the capacity of a smartphone or tablet, whilst maintaining the freedom to take it anywhere for photos, movies, music and more.