Australian Retail Technology (ART) is on the hunt for resellers, having just released its latest version of point-of-sale software, Zero Effort POS (ZEP).
Designed as a generic point-of-sale module for the MYOB accounting package, ZEP is ART's first foray into Windows-based point of sale. The company's previous product, which it still sells, is a DOS-based product called Encounter.
"We have long been stalwarts of DOS - it is a simple system and it is ideal for point of sale," explained ART's technical manager, Gary Simmons. "But there are more requirements for Windows packages and the product was relatively easy to develop. It doesn't make sense these days to write DOS for Windows."
The company currently has projects in the pipeline to integrate Quicken and Arrow Accounting, and the software can also be customised for existing systems. The key, according to Simmons, is to make the POS interface as simple as possible.
"People put out POS products that are loaded with features, but I think we are the only company that is actually stripping those features down to the minimum," he said. "In fact around 95 per cent of people using point-of-sale software only use 5 per cent of the features.
"There are different requirements between point of sale - where you collect information - and retail management - what you do with that information," he added.
ART is currently looking at resellers that are integrating MYOB solutions for smaller retailers. The introduction of the GST sent the market into a flurry last year, but end users are now fine-tuning their systems and increasingly asking more of the software they have employed.
"A lot of people now are finding systems they chose in a hurry are probably not the best solution for them. Now they know what is good and what is not."
ZEP also has support for POS peripherals such as barcode scanners, displays, cash drawers and docket printers.