LG adopts Ultra High Definition moniker for next generation of TVs

LG adopts Ultra High Definition moniker for next generation of TVs

Smart TV vendor ditches Ultra Definition name following recommendation by consumer industry association

The new generation of super high resolution Smart TVs are just around the corner, but what category do they fall in?

While 720p and 1080p resolution screens have fallen under the High Definition moniker (HD) in recent years, the follow up technology currently does not have an official name.

One terminology that has been floating around, particular among the media, has been 4K, which is derived from the horizontal resolution, about 4000 pixels, used by the emerging digital cinematography and television standard.

The term so far has acted as placeholder, though vendor, LG, coined the term Ultra Definition (UD) during its launch of the first 4K capable Smart TV set, the 84” 84LM9600, in early September.

Later in the month, a US consumer electronics industry group, the 4K Working Group of the Consumer Electronics Association (CEA), proposed Ultra High Definition as the term for 4K capable TV sets.

The reason used to discard the 4K moniker was that it can cause confusion, as it is not immediately obvious to people what the shorthand for 4000 refers to.

According to LG Electronics Australia general marketing manager, Lambro Skropodis, it is an amendment the vendor welcomes.

“We believe it is important to help consumers navigate this new marketplace,” he said.

“Accordingly, we embrace this new terminology to better inform Australian’s who are already familiar with High Definition as a term.”

Skropodis confirms that LG will immediately apply th new term to the recently announced 84LM9600.

From now, the product will be officially referred to by the vendor as the LG 84” Ultra High Definition TV or Ultra HD TV.

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