Logitech's newest keyboard and optical mouse bundle is due to hit retail shelves this week, a new product offering which the vendor hopes will further increase its share in the market.
Since entering the Australian market in 1998, Logitech has built its keyboard market share up to 63 per cent. A key part of that is its cordless offerings.
"When we bundled a keyboard and mouse with a price tag of $300 the reaction from the channel was mixed," Logitech Australia general manager Marco Manera recalled. "Today, 40 per cent of our retail sales in Australia are cordless. I think the new product will increase that [figure] further."
Billed as the Cordless Freedom Optical, the devices work within a two-metre radius and are unaffected by cordless phones or appliances. The keyboard and mouse uses digital radio technology with Digital ID technology, which means 4096 cordless combinations can be used in the office environment without interference. A new receiver allows both devices can work from a single USB port. Logitech also uses encryption technology between the keyboard and the computer.
The Cordless Freedom Optical bundle includes a five-year warranty and will retail for $249.