The unfortunate side effect of mobility is the ease with which machines can be stolen. The rise in notebook sales has gone hand in hand with an increase in theft.
Mounting theft has opened the door for resellers to offer security products, as experience teaches end users to become particularly aware of security issues, according to Kensington account manager Frank Tsoukalis.
"Recently customers have started asking for the product instead of the reseller going out and selling it," he said. "The products are a good add-on sell for resellers and helps to differentiate them in the notebook market."
Kensington Technology Group is the technology arm of Acco Brands and has been in Australia for around three years. Its security products range from floppy disk and memory locks to notebook security cables. The company also provides desktop security, although due to its size the desktop is not as often a target for thieves.
"Most thefts are people walking into offices as couriers or cleaners - opportunistic thieves," Tsoukalis said. "It's the club lock syndrome - if there are two machines sitting there, and one is unprotected, then the thief will go for that one. You don't need the product until your notebook has been stolen."
The rise in theft is being reflected in Kensington's sales figures, with the company reporting a 60 per cent increase in sales from this time last year.
"We use Canada as a similar model to Australia because of its size and market and that is currently running at $12 million a year. In Australia we are nowhere near that, but it shows it is a growing market."
Many of the products target those who travel, but the increasing use of notebooks in schools is fast becoming an additional market. Kensington is also looking to bolster its retail presence later in the year with product bundles.
- Floppy Disk Locks
- Memory Lock
- Zip Lock
- Desktop Microsaver
- Notebook Microsaver
- Sonic Lock
- The Leash