Online transaction services company Camtech has deployed its software to a major Australian retailer. It is a rare example of the developer bypassing its channel partners.
Camtech, a division of ASX-listed Keycorp, develops software for online merchants, enabling them to process transactions directly with financial institutions via Camtech's Internet payment gateway. This software allows the merchant to access and process payments from any number of receivable channels, such as the Internet, call centres or point-of-sale systems. Camtech's Internet payment gateway links directly with most of the major financial institutions, including Westpac, the Commonwealth Bank, ANZ, National Australia Bank, St George, BankWest and Bendigo Bank.
Usually one of Camtech's channel partners, such as IT&e, Solution 6 or Com Tech, would bundle Camtech's merchant service software with its Web development services and deploy the software onto the client's server.
In recent months however, Camtech sent its own staff to book/software retailer Dymocks to set up the solution for its Web site www.dymocks.com.au. Camtech business development manager Anji Souter said direct dealings such as this implementation were few and far between, and channel partners implement 99 per cent of Camtech's deals. In the case of Dymocks, she said the client had been one of the few (three or four) customers who had previous dealings with Camtech prior to its channel strategy.
Souter said Camtech's channel partners enjoy not only the revenue generated from implementing the technology (an initial set-up fee), but also share the per-transaction fees Camtech charges the client every time one of its buyers uses the payment gateway. These charges normally fall between 20 and 95 cents.
"Our solution is usually a small part of the picture, just another value-add to Web development services," she said. "It creates recurring revenue streams for the channel partner."
Other customers using Camtech's payment gateway include Harris Technology.