NetSuite sees growth in Australian channel business, eyes expansion in Asia

NetSuite sees growth in Australian channel business, eyes expansion in Asia

Cloud software vendor looks towards Singapore and Hong Kong for further growth in APAC


NetSuite has seen its channel business grow 170 per cent year on year in Australia.

NetSuite APAC managing director, Mark Troselj, said the company had also signed up seven new Australian channel partners to the portfolio for NetSuite

Troselj made the observation during Netsuite's recent SuitCommerce media event in Sydney.

“For example, we added the BlueArc Group because they specialise in ecommerce,” he said.

NetSuite has a model where it goes both direct and through the channel in Australia.

“Ecommerce and service in the multi-channel is where we see the whole market going,” Troselj said.

“We’re augmenting our business with great channel partners to make sure we execute that.”

To put NetSuite’s growth in Australia into perspective, Troselj points to how a year ago there were only one or two people in Melbourne, and now it is up to twelve.

“That market is growing for us and we’ve added partners in that region as well,” he said.

NetSuite added a company called Precise to its partners line-up, which has been in the WA market for many years.

Troselj says they came aboard as a Netsuite partner after they considered the future of what their customers were going to do with the Cloud.

Jewel of the East

For NetSuite, Troselj says Asia Pacific presents a huge opportunity, as well as “something that we want to be talking about how we cover and penetrate that market.”

He points to South Korea, China, India, and Southeast Asia as markets that show potential for growth.

As NetSuite’s model in Asia Pacific is partner driven, Troselj announced that the company will invest in two key areas going into 2013, namely Singapore and Hong Kong.

“The reason for that is that Singapore is the trading hub of Asia Pacific, and that’s where most organisations expect a trading office,” he said.

“We are also in the process of expanding out Hong Kong office, where you get a similar scenario but from the financial and entry point into China perspectives.”

Troselj says the vendor has added 15 partners to date across Asia Pacific, with a lot of those in Malaysia and Indonesia.

“They are huge growth markets, so we see the opportunities and benefits that Cloud computing brings that region,” he said.

“If you consider what it does for Australian companies the benefits of Cloud computing for Asia is about infrastructure and the reliability of electricity.”

When North American and European companies have subsidiaries in Asia, Troselj says they do not want to “roll out $20 or $30 million worth of SAP” and instead prefer to “drop Netsuite in very quickly with multi-currency and multi-language.”

Thus, NetSuite is seeing significant demand and growth across Asia Pacific for global companies that are taking on NetSuite.

“The plan for us is to be thoughtful about how we penetrate and grow those key markets, and put lots of partners in other areas to support that,” Troselj said.

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