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Marketo expands into Australia

Marketo expands into Australia

Part of the company’s global expansion strategy

Cloud based marketing software vendor, Marketo, has expanded into Australia and opened its newest headquarters in Sydney.

The company said the move was part of its global expansion strategy and came at a right time as it was seeing an explosion of growth outside the US.

Marketo has already inked partnerships with enterprise and SMB customers, including Ansell, Australian Associated Press, Navitas, Melbourne IT and Macquarie Telecom, as a result of strategic location partnership with marketing automation agency, Datarati.

Marketo president and CEO, Phil Fernandez, said Datarati’s results, salesforce.com’s local Cloud pioneering and Marketo’s existing successes in Europe and North America all validate the need for a strong Marketo presence in A/NZ.

It has also named Aden Forrest as its A/NZ managing director to lead Marketo’s second overseas hub and establish a full-scale operation including sales, marketing and support staff.

“We’re investing heavily in our Sydney operations to offer the range of operations for our customers because we believe so strongly in the potential market. Aden will grow Marketo’s A/NZ presence from the ground up, and we expect great things from him and the community of marketers in this region,” Fernandez said.

Forrest is responsible for all revenue generation activities for Marketo in A/NZ, including sales, marketing, customer success and renewals.

Prior to joining Marketo, Forrest was a founding team member of salesforce.com's Australasian business in 2006. He has also held leadership roles in Siebel, Oracle and E.piphany in both Asia-Pacific and Europe, Middle East and Africa.

“In a highly competitive market like A/NZ, companies must do a lot with limited resources. This expansion will help more marketers access capabilities once thought unattainable and produce results to drive rapid revenue growth,” Forrest said.


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