Kitts said the growth will be led by the growth of three key trends – mobility, virtualisation and the Cloud. The rise of working on any device, at any place and anytime has led to a more mobile workforce, eradicating the need for deskspace.
“Convergence happened to the person because it does not matter which desk you sit on. It matters what you are allowed to do,” he said.
Kitts noted studies have shown that introducing teleworking to an organisation one day a week frees up about three hours of staff’s time from a productivity perspective. From a cost perspective, one day a week removes 30 per cent of deskspace.
“And that is the lower end of what IT companies do. If you count two days on teleworking, that is nearly one whole day back. Then if you look into power consumption, carbon footprint, costs coming to and from work, there is economic benefits,” he said.
He suggested businesses should align their aims to their partners’ goals and work towards the transition to the Cloud.
“Cloud offers flexibility. Secondly, as these technologies mature, you’ll find that there will be more consistent quality. Datacentres and virtualisation is going to be big but it’s not going to happen now or next year.
“But these things are coming together at the right time to Australia and I imagine there will be a multiplying effect,” he added. According to him, the two standout growth areas last year were the public sector and the commercial space.
However, Kitts foresees a shift in the way the channel will operate in 10 years or so.
“It’s going to form niches, mass market models, boutiques, etc. You can imagine having fewer partners in the future and that is just due to the industry dynamic.”
Kitts stepped into the A/NZ vice-president role in April and he is responsible for driving profitable growth and market leadership.
Prior to joining Cisco, he held a number of senior executive positions across Europe and Asia for Nokia Siemens Networks. His most recent role was managing director of Nokia Siemens Network Indonesia.
Throughout his 25 year career in the ICT sector, Richard has also previously worked for NASA, the European Space Agency and Motorola.