Services hold prominence in the broadband world: CSIRO’s Sarah Dods

Services hold prominence in the broadband world: CSIRO’s Sarah Dods

Dods tells YITcon that services must be approached through process, and can be created by anyone

The broadband world is one of machine portals, whereby multiple machines encircle the end user. To ensure productivity in this climate, focus must be placed on the services sector which currently represents about 80 per cent of Australian GDP, CSIRO health services research theme leader, Sarah Dods, said in a presentation titled Living in a broadband world at the Australian Computer Society (ACS) Youth IT Conference (YITcon) 2012.

The Internet accounts for 3.6 per cent of the total, amounting to $50 billion, and is inevitably growing.

According to Dods, services must therefore be approached and measured in a three-step analytic process: effectiveness and efficiency of services; how can services be re-engineered to be better? (how can old things be done in new ways?); how can new things be done in new ways?

Drawing on the retail industry as an example, Dods said the first step can resemble the availability of an online catalogue alongside atomised information through search. Transforming the old into something new may include interactive information of products, social integration, and personalisation. Finally, the third phase can resemble a complete shopping-as-a-service approach whereby stock is tailor-made for the consumer through tools such as body scanners for clothing departments.

The underlying implications of the process include a consideration into the purpose of the service, and should entail the mantra that “things can and should look different in the digital world.”

The value proposition of services extends beyond businesses, too. As a result of the expansiveness of broadband and the digital world, particularly as the NBN continues to settle in, anyone and anywhere can consume, but also produce.

The result is the translation of the real world into the virtual world for a plethora of purposes. For example, not only can medicine assess the human body, but the everyday patient is capable of communicating with institutions through machines and applications to monitor and control health.

High personalised services are also behind the explosion of social media.

As such, services can decipher Big Data and the flood of information to not only use it, but interact with it, according to Dods.

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