Westan is jumping into the computer telephony market as a value-added distributor for Intel communications products in Australia.
Intel has appointed Westan to help provide the channel with resources and technical support for its computer telephony and communication solutions. Robert Wellard has joined the distributor as manager of the new division.
The appointment represents another revenue stream for the distributor in an increasingly competitive market, said Westan managing director Victor Aghtan.
"It means we have been given the opportunity to move into a different area in voice communication, where in the past we have mainly dealt in the peripherals arena," he explained.
Westan's staff have undergone a comprehensive series of training to gain engineering certification.
"It is very exciting," Aghtan said. "Intel want to be able to grow [in] the area as rapidly as possible and we are glad we are able to be part of that."
Talks of a distribution deal have been in the pipeline for some time. Westan previously was with Dialogic, the New Jersey-based telecommunications and computer telephony manufacturer acquired by Intel in 1999. The distributor now plans to help open new markets for developers and system integrators to expand their customer base and market share.
"Westan's extensive channel network and experience will help our customers bring new and innovative technologies and products to the channel," said manager for Intel's converged communications group in Australia and New Zealand, Peter Blackney.