The 2012 EB Expo kicked off today at Sydney Olympic Park's Showgrounds, uniting all the major names in gaming and the diverse Australian gaming community it is reaching out to.
The event falls on the NSW school holiday calendar, spanning from October 5 to 7, with a multitude of sessions, spokespeople, and competitions running throughout.
Although the event occupied several of the facilities at the Showgrounds, the main attractions are housed inside the Dome and the pavilion beside it.
This includes major vendors Microsoft (Xbox), Sony (PlayStation), Nintendo (WiiU), Dell (Alienware), Asus and more. Many accessories vendors, particularly in the sound space, are also hosting exhibits.
EB Games is taking full advantage of the event as well, with numerous pop-up shops scattered across the event where guests can pre-order major upcoming titles which are being showcased for the first time.
This, of course, includes the highly anticipated Halo 4. ARN spoke to several gamers who claimed they had been waiting just shy of two hours for a 10-minute preview session before the game's launch in 33 days (November 6).
Other key hotspots across the expo, judging by the lines, included Call of Duty: Black Ops II, the WiiU exhibit which housed numerous titles, FIFA 13 and the new instalment of Forza.
A general overview of the visitors indicates that the Australian gaming community is not only growing, but diversifying. Outdated stereotypes are no doubt phasing, with a wide spread of age groups, and a balance of sexes in attendance.