Operator revenues generated from mobile roaming will grow beyond $US80 billion by 2017, up from $US46 billion this year, as a result of a reduction in roaming charges which will attract significant data usage increases, according to Juniper Research.
That equates to almost eight per cent of operator-billed revenues by 2017.
Juniper’s ‘Mobile Roaming: challenges, opportunities, and market forecasts 2012-2017’ report reveals that while roaming regulations and legislation continue to be introduced in numerous markets to protect customers against escalating charges, the industry will continue growing.
The basic explanation: make it more affordable, and more consumers will flock to it rather than fearing ‘bill shock’.
“With global airline travel recovering from the poor economic climate, particularly in the Asian region, roaming opportunities for operations are looking very positive,” Juniper said in a statement.
The report also revealed that the increasing opportunities presented by Wi-Fi and M2M roaming, and the potential to integrate these into existing operational strategies.
“There is an increasing number of SIMs used not just within handsets but within an M2M capacity,” Juniper research analyst and author of the report, Nitin Bhas, said. “Operators need to encourage M2M roaming, especially within the telematics segment, via partnerships with global operators.”
Additional findings in the report highlight that data revenue will grow at a compound annual growth rate (CAGR) of 21 per cent, and will account for an increasing proportion of roaming revenue over the forecast period.
The proposition of SMS roaming revenue to the global roaming revenue will decline.