dnaml cracks retail market

dnaml cracks retail market

International Software Warehouse and online retailer E-Store are among the first companies to take on a new Web publishing product from Australian software development house dnaml.

DeskTopAuthor is designed for both large and small businesses to create digital catalogues and brochures in-house. The digital publishing software integrates text, images, links, email and hyperlinks within an executable file that can be distributed by e-mail or made downloadable from a Web site.

DeskTopAuthor is available in boxed versions this month, and dnaml plans to introduce six new products to the market over so many months. The company has also secured a distribution deal in the UK.

In development for more than 12 months, dnaml consulted with retailers, advertisers, marketing and Web development companies in Australia, the US, UK and Hong Kong to bring the DeskTopAuthor product to market.

Breaking into the Australian market proved challenging said dnaml managing director Adam Schmidt, but it is now starting to bear fruit for the company.

"Retailers were initially slow to warm to us as we were a new player in the software market," he said.

"It has taken over two months pitching to retailers but now we are speaking with all the major distributors not only in Australia but also in the UK and US."

DeskTopAuthor retails for $195.

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