VeriSign is desperately trying to shake the US association attached to the .com domain in an effort to market it more widely and jumpstart the waning domain name sector.
The domain name giant is trying to lure local consulting, services and hosting companies away from existing suppliers, especially those selling more than 80 domain names per month. The idea is to sell the domain as part of a package deal with a corporation's e-commerce infrastructure or as part of its marketing kit.
"Our challenge here is to grow our presence and partner network to really create awareness for domain names [as well as] VeriSign's expertise in helping people establish a web presence," said Arthur Chang, managing director for the Asia Pacific VeriSign Registrar.
VeriSign is also considering the possibility of cross selling its digital certificate and payment services through domain name resellers and vice versa.
However, touting no less than 40 per cent direct sales, the company makes no secret of the fact it is looking to the channel for an extended sales force while the issue of loyalty has potential partners cooling at the prospect.
"This [VeriSign's direct sales history] is our distinct competitive advantage," said Sam Hendry, corporate communications manager for local .org, .com and .net wholesaler, Melbourne IT.
He believes while VeriSign is using its might and apparent stability to attract customers, Melbourne IT's resellers can operate comfortably in the knowledge it won't be competing against them on services.