Disaster recovery and data protection vendor, Acronis, has named Scott Crenshaw, senior vice president of strategy and chief marketing officer, a newly-created position.
Crenshaw will drive corporate strategy as Acronis expands beyond traditional backup and recovery solutions to address the new challenges created by the consumerisation of IT, the company said in a statement.
Crenshaw joins Acronis from Red Hat where he was vice president and general manager of its cloud business unit, leading strategy and execution in the cloud computing and virtualisation markets.
“To unlock the promise of cloud and virtual infrastructure, enterprises need solutions for secure access, availability and protection,” the company said.
Crenshaw’s experience and market-understanding will help Acronis deliver a new generation of solutions to customers worldwide, it said.
“IT organizations are struggling to maintain control and relevance as end users introduce iPads, cloud services and other new collaboration tools that demand access to the network,” Crenshaw said. “When combined with the volume and velocity of data creation, this new BYOD user-led IT frontier presents unnecessary data access, availability and protection headaches. Ironically, technologies for cloud and virtualisation, which were intended to simplify, have affected an IT management nightmare.
Prior to starting Red Hat’s cloud business unit, Crenshaw led Red Hat’s enterprise Linux business unit for six years. In these roles he worked with the public and private clouds environments. He was also a founder and president of the Open Virtualisation Alliance.
“Scott has an invaluable combination of strong vision, leadership, product strategy and business development skill with an unsurpassed understanding of the cloud and virtualization market landscape,” Acronis CEO, Alex Pinchev, said. “His proven ability to deliver results in competitive markets makes Scott the perfect candidate to extend Acronis’ reach into the enterprise and leverage the technologies we’ve gained through our recent acquisition of GroupLogic.”
Crenshaw is also the former CEO of security technology company, NTRU, and vice president of product development at enterprise software vendor Datawatch.
Crenshaw is a graduate of MIT Sloan School of Management and has a bachelor’s degree in computer science from North Carolina State University in the US.