Today’s small and medium businesses (SMBs) need to rethink their IT strategy to create competitive innovation in their industries as Cloud computing will be enabling technology to help them achieve sustainable long-term growth, according to Cloud host, OzHosting.com.
In the Parallels’ 2012 ‘SMB Cloud Insights for Australia’ report, Australian SMBs appear to be falling behind the rest of the developed world in Cloud-based services adoption.
According to the survey, 15 per cent of Australian SMBs report using hosted servers compared to the global average of 20 per cent. Utilisation of free or paid online applications is seeing some light, having grown to 60 per cent, compared to 46 per cent in 2011.
Parallels’ report aqlso estimates that Cloud-based services adoption among Australian SMBs will reach $865 million this year, with hosted infrastructure, hosted communication and collaboration, and web presence services account for 34, 30 and 25 per cent, respectively.
“SMBs fall in love with the Cloud message of low-cost, highly scalable infrastructure only to realise that the Cloud journey is not as easy as marketing brochures make it out to be,” OzHosting.com CEO, Anthony Banek, said.
OzHosting.com, which specialises in assisting SMBs transition to a Cloud-based infrastructure, believes its new ‘Cloud Made Easy’ approach will simplify the move.
“Under our new management philosophy, we are driven to help our customers and people to prosper and grow,” Banek said.
The philosophy is designed to deliver simplified tools with service reliability and performance at a lower cost.