Many Australians have no idea they are paying more for the mobile data they access following mobile phone tariff price hikes by network providers, according to mobile virtual network operator, Live Connected.
The new national survey that polled 1257 metropolitan and regional mobile phone users on their awareness of recent industry tariff increases for data usage found that 76 per cent of them had no idea of the increased cost of data.
In addition, more than half of the respondents are considering a change of provider in the next six months.
It showed that 46 per cent of respondents are unlikely to leave their current provider, but 29 per cent were sitting on the sidelines and 25 per cent were likely to choose a new provider to find a better deal.
“It’s surprising that so many people have no idea how much more they are now paying for their data allowance, especially at a time when accessing online content via mobile devices is increasingly the norm,” Live Connected founder, Roshan Mahanama, said.
Mahanama claimed average monthly data costs have increased by about $10 across most plans.
He said though these changes came into effect at the start of the new 2013 financial year, despite a significant lack of related consumer awareness, the Live Connected survey showed many Australians are already preparing to shop around to see if they can get a better deal elsewhere.
The survey also showed 60 per cent of respondents plan to make their current handsets last longer than the standard two year contract period, and a further 27 per cent extending the life of their phone by giving it to a friend or family member after finishing with it.
“Australians should remember that their mobile number is transferrable and ask themselves whether they really need to lock themselves into a more expensive 24 month plan just for the sake of having the latest mobile device,” Mahanama said.