Nimble Storage pushes into APAC starting with Australian channel

Nimble Storage pushes into APAC starting with Australian channel

Storage vendor enters the Australian market where it hopes to make use of the local channel

American data storage vendor, Nimble Storage, is launching in the Australian market via the channel.

The company has an aggressive growth plan for the local market, and Nimble Storage APAC vice-president, Peter O’Connor, said it will do it by working with domestic partners.

With Australia being one of the most virtualised country in the world, O’Connor said Nimble Storage’s products present a “very compelling value proposition” for virtualised environments in the local market.

“Australians are always early adopters of new technology when they see value in it,” he said.

“We’re offering a new technology which offers customers substantial value, combined with performance and scalability, so it’s the perfect fit.”

O’Connor also sees Nimble Storage’s solutions fitting the “perfect sweet spot in the Australian marketplace”, where customers are seeking performance, capacity and price.

“Our systems scale non-disruptively from eight Terabytes to over half a Petabyte at very attractive price points to the SMB and enterprise level market,” he said.

The time is right

A Silicon Valley startup in 2006, Nimble Storage is known for its record for being the fastest growing data storage startup compared to other rapidly growing company such as Data Domain and NetApp.

It is this growth that brought Nimble Storage to Australia this year.

“We are growing faster than any storage company in history,” O’Connor said.

“Our product works incredibly well and is proven in existing markets, so now it's time to focus on increasing our sales coverage.”

For that reason, O’Connor says that Australia was the natural place to begin Nimble Storage’s push into the APAC region.

That is not to say that the manoeuvre will be an easy one, with O’Connor admitting that the company may be “well-proven in the rest of the world,” it is only just beginning in Australia.

“We need to quickly gain traction with customers, so our strategy is to pick best-of-breed channel partners like the first two already on board with us, Southern Cross Computing Services and Nexus,” he said.

O’Connor adds Nimble Storage will also be leveraging its strong relationships in the US with partners like CommVault, who very recently announced IntelliSnap integration with Nimble.

Channel growth

The key opportunities for Nimble Storage in the coming months will heavily rely on the channel, as O’Connor says that the company’s business model is 100 per cent channel-based.

“We create our processes based on a channel-friendly model,” he said.

As an example, O’Connor says that a quote document from Nimble is two lines of copy: the array and the support.

“The product includes every single feature as standard inclusions, such as snapshots, replication, cloning, application integration,” he said.

The vendor is also aiming to stand out though its solutions, which O’Connor said are “extremely simple to implement.”

“This means we can attract partners and customers rapidly,” he said.

“Judging by the level of interest from customers and partners that we’ve received after just launching locally, we already are.”

In addition to O’Connor, who was the A/NZ and South Asia VP for NetApp for six years, Nimble Storage local senior team is made up of APAC marketing head, Gavin Cohen, whop was the former APAC CTO of NetApp, and A/NZ sales head, Rob Barton, who comes from sales at EMC.

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