Dick Smith: 13 million impaired TVs and PCs in Aussie homes

Dick Smith: 13 million impaired TVs and PCs in Aussie homes

Retailer blames men for technical problems with devices

Consumer electronics retailer, Dick Smith, has reported there are 13 million impaired televisions and computers in Australian homes as a result of incorrect set up.

According to the retailer’s new survey, 76 per cent of computer owners and 38 per cent of television owners report some sort of technical problem with their devices.

In a statement, Dick Smith said that males are “largely responsible for installation (75 per cent)” and are therefore “to blame.”

The study states that the most common installation gripes are slow-running computers (49 per cent), Internet problems (36 per cent), computer freezes or crashes (31 per cent), poor television reception (21 per cent), and malfunctioning remote controls (10 per cent).

Dick Smith points also points out the following ‘behavioural consequences’ of the impairments:

  • 17 per cent of men ignore problems with devices rather than attempting to fix them.
  • Eight per cent admit to buying replacements rather than looking to fix the impaired.
  • 24 per cent of women blame their partners for malfunctioning electrical gadgets.
  • “Men’s shoddy installation” is causing tension for 35 per cent of Australian households.
  • Five per cent of respondents relied on a professional installer.

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