Vodafone has launched a new eco rating initiative for mobile phones in an attempt at rating the sustainability of handsets as of September 12.
According to the telco services provider, it was initiated to help customers understand the environmental impact and ethical performance involved in the manufacture and lifecycle of many mobile phones.
Vodafone will display an eco rating label alongside its mobile phones, scoring each device from one to five. The higher the score, the more sustainable the mobile phone.
Each phone’s rating includes an assessment of environmental impacts, ethical factors and safety practices.
“Consumers are increasingly seeking quality, sustainable products and services and we will continue to see increased demand for devices that are better for the environment and for the people making them, offering superior form, function and design,” Vodafone head of sustainability, Allison Murray, said.
Manufacturers Huawei, HTC, LG, Nokia, Research In Motion (RIM), Samsung and Sony are participating in the initiative, and thus far, Nokia has claimed the highest ratings in both the feature and smartphone categories. It achieved a 4.1 rating for the Nokia 100 and a 3.4 rating for the Nokia Lumia 800.