CropLogic takes out inaugural IBM SmartCamp A/NZ

CropLogic takes out inaugural IBM SmartCamp A/NZ

Only New Zealand finalist sets standard for future participants in region

New Zealand-based company, CropLogic, is the first winner of IBM’s SmartCamp Australia and New Zealand, part of a global program for start-up companies.

CropLogic, which was the only New Zealand finalist in the program, is a provider of predictive decision support tools to crop growers and processors. Powered by analytics, the company’s online crop management tool currently helps potato processors and growers to forecast and improve yield and operate more sustainably.

Participants of SmartCamp represent a growing body of entrepreneurs using business analytics, big data, and other software technologies to drive innovation in industries including agriculture, urban design, energy, and corporate security, according to IBM.

“The IBM SmartCamp program fosters grassroots innovation and gives up-and-coming entrepreneurs access to mentors and advice without having to travel overseas,” IBM Australia ISV and developed relations regional manager, David Mast, said.

“Start-ups like CropLogic face not only typical go-to-market pressures, but also significant developmental challenges which can only be alleviated through access to industry insights and experience,” he added.

As the first IBM SmartCamp to be hosted for Australia and New Zealand, the event acts as an incubator for local IT start-ups.

Since commencement three years ago, finalists from 2010 and 2011 have collectively raised over $US60 million in venture capital funding since through participating in the programs globally.

Other finalists of SmartCamp Australia and New Zealand included AsdeqLabs, InterfereX, Kinesis, and Quintessencelabs.

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