Adelaide-based business, ACG Global, won the top award at the 2012 Australian Mobile Awards for its My Brand Manager application in Sydney on Wednesday.
My Brand Manager is an iPhone and iPad app that enables audit, compliance, quality control and mystery shopping programmes to be processed, compiled and reported whilst on site.
It uses smart technology including photo, video, and voice-to-text capabilities, and creates action plans, all in real-time.
ACG Global director, Mark Simpkin, said that the win reflects where a good idea can lead.
“We developed the My Brand Manager app because we saw a real opportunity to help wide area networked businesses manage their operations more easily and efficiently,” he said.
While Simpkin is appreciative of user feedback, beating Telstra was all the more glorious, he said.
“The great feedback we receive from users of the app is extremely rewarding in itself, but beating a company the size and strength of Telstra and topping the country in our category takes that satisfaction to another level,” Simpkin said.