E-commerce platform provider for SMBs, Bigcommerce, has secured a $US20 million Series B fund led by existing investor, General Catalyst Partners, and new strategic investor, Floodgate’s Mike Maples.
It bumps the total fund to $US35 million.
According to Bigcommerce, the funding will be used to accelerate product development and expand its sales and marketing teams.
“We’re building a global commerce platform for millions of SMBs looking to generate more revenue,” Bigcommerce co-founder, Mitchell Harper, said. “Our product and engineering teams are based here in Sydney and were committed to being the driving force behind the huge growth of e-commerce locally.”
In addition, the funding also contributes towards a significant brand overhaul designed to consumerise business software. The redesign includes a new website, app store, and a new look for the product with simpler design features.
Bigcommerce has also introduced a new logo as part of the overhaul, alongside a “Sell more” tagline, both of which are active on its website.