Bigcommerce receives $20m funding, launches new branding

Bigcommerce receives $20m funding, launches new branding

Total funds to be used for product development, marketing, and brand overhaul

E-commerce platform provider for SMBs, Bigcommerce, has secured a $US20 million Series B fund led by existing investor, General Catalyst Partners, and new strategic investor, Floodgate’s Mike Maples.

It bumps the total fund to $US35 million.

According to Bigcommerce, the funding will be used to accelerate product development and expand its sales and marketing teams.

“We’re building a global commerce platform for millions of SMBs looking to generate more revenue,” Bigcommerce co-founder, Mitchell Harper, said. “Our product and engineering teams are based here in Sydney and were committed to being the driving force behind the huge growth of e-commerce locally.”

In addition, the funding also contributes towards a significant brand overhaul designed to consumerise business software. The redesign includes a new website, app store, and a new look for the product with simpler design features.

Bigcommerce has also introduced a new logo as part of the overhaul, alongside a “Sell more” tagline, both of which are active on its website.

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