Woolworths recently equipped 890 of their supermarket store managers with iPads, and now, has further bolstered its mobility strategy with Google apps for business.
According to Google, all of the Woolies managers have been provided with a Gmail account each, for them to stay abreast of administrative tasks while still maintaining their shop floor presence and focusing on their customers.
Google also added a custom-made application, Tap for Support, built on the Google app engine that allows staff to log a support ticket with Woolworths HQ.
It enables them to log a support request instantaneously and get back to a multitude of other tasks while on the move, Woolworths head of run IT, Damon Rees, said.
“This removes many layers of complexity, and the simple licensing on consumption structure means it can scale very quickly when we need it to.
"As Google is Cloud-based and device agnostic, it enables us to work the system across our existing and future IT infrastructure,” he said.
Google apps product management director, Clay Bavor, said the company is working towards a direction where its products power a fundamental shift in business technologies.
“Whole companies are moving into the Cloud, where they rely on the same Web-based applications their employees use at home.
"As part of this trend, we’re witnessing how Web-based collaboration and social tools have dramatically changed the way people connect,” Bavor said.
Google also most recently launched an initial set of Google+ features designed specifically for businesses, and is moving into a full preview mode for apps customers.
During this preview period, organisations that select the technology will be able to use the business features of Google+ for free through the end of 2013 while it adds more features and administrative controls.