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Asia-Pacific PC shipments dip: Gartner

Asia-Pacific PC shipments dip: Gartner

Declined 2.6 per cent in Q2, 2012

Shipments of personal computers (desktops and notebooks) declined in most countries in Asia-Pacific in the second quarter of 2012, compared to the same quarter last year, according to research firm, Gartner.

During the period, PC shipments in Australia were down 9.2 per cent, New Zealand down 2.2 per cent, and even China recorded a dip in 5.4 per cent – its first decline ever.

Gartner principal analyst, Lillian Tay, said the slump was a result of the gloomy worldwide economy, which has put a dampener on PC spending in the region over the past year.

“The wide array of alternate products entering the market is also affecting consumer spend, resulting in declining interest in PC spending,” she said.

The overall decline was reflected in both the mobile PC and desk-based PC shipment segments, decreasing 3.7 per cent and 1.7 per cent respectively.

The professional segment declined for the second time this year, down eight per cent in Q2 compared with the same quarter a year ago as organisations deferred PC purchases where possible and reigned in their expansion plans. The consumer segment managed to grow only 3 percent in comparison to the same quarter in 2011.

At a country level, the biggest declines happened in Singapore (21.5 per cent), Korea (11.9 per cent) and Australia (9.2 per cent). But countries such as India and Malaysia experienced strong growth of 17 per cent and 21.6 per cent respectively, largely driven by mobile PC growth.

According to Gartner, mature PC markets are struggling to grow as PC penetration is high and there is less need to spend on PCs now with alternative products and services.

“What is interesting to note is that despite much talk around the introduction of Ultrabooks, consumers did not proactively seek them out in their purchases, which is likely to be the result of prices remaining high throughout this period,” Tay claimed.

Despite the declining rate of PC shipments, both Lenovo and Asus gained market share in the region in the second quarter of 2012.

Lenovo continues to hold the leading position, with shipments increasing 12.6 per cent YoY.

“Lenovo continued to pick up market share especially from HP and Dell. HP’s re-organisation and Dell’s change in its business strategy for better margins gains have affected their shipment levels.

“Vendors have made conscious efforts to control inventory over the past year, as they get ready for thinner notebooks with mainstream prices in the third quarter of 2012, as well as new Ultrabook product releases with Windows 8 in October,” she added.


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