Virtualisation and cloud infrastructure technology provider, VMware, sees Asia-Pacific as a region with tremendous growth opportunity that has the most catching-up to do in the adoption of virtualisation, VMware's new CEO, Pat Gelsinger, said.
"The total available market we are pursuing is 30bn market," said Gelsinger. "We are least penetrated in Asia and have most to catch up with seeing that growth."
Gelsinger was addressing the press on the third day of VMworld in San Francisco. He added that with the company's recent launch of its software-defined datacentres earlier this week, it has increased its global target market from $US30bn to $US50bn.
Asia represents a "tremendous if not unlimited market in this social, cloud, mobile, data era" he said, adding that the "highly disruptive" trends of Cloud, mobile and big data will continue to drive demand in these markets.
However, Australia is the most virtualised country for the company globally, VMware general manager Asia Pacific and Japan, Andrew Dutton, noted at the briefing.
Elsewhere, "in Asia-Pac each country is in a different stage of maturity" driven by different circumstances of customers and models of countries, and the international community that trades with companies in some of those countries, he said.
Dutton pointed to a Forrester study that states that now 64 per cent of companies in Asia Pac intend to start on the path to cloud. VMWare has virtualised about 80 per cent of all applications in the region with last year being the first year when more apps were running on a virtualised platform in the region, he added.
All Asia Pacific countries has witnessed a movement towards the cloud, he noted.
The heavy adoption of mobile phones in Asian countries such as India and China and relative ease of access to technology will further fuel this growth, he said
"Asia is expanding in virtualisation and end point connectivity faster than anywhere else in the world," he said. "That growth will not stop."
Overall, datacentres will be the largest revenue driver for many years to come for VMware with more growth coming from the increasing use of mobile devices, Gelsinger said.
Gelsinger reiterated that with his new role as CEO, he won't be changing the existing strategy for the company. His aim is to bring more operational discipline to the company and to refine the strategy laid out by his predecessor Paul Maritz, he said, adding that VMware is like an "adolescent that has grown too quickly."