Virtualisation and Cloud infrastructure technology provider, VMware, kicked off its global annual partner conference, VMworld 2012, in San Francisco, introducing its incoming CEO Pat Gelsinger who resounded the message of a "period of great disruption" in the IT industry and the company's commitment to the partner community.
Outgoing CEO, Paul Maritz, officially handed over charge to Gelsinger as he laid out plans for the company to capitalise on the "radical" transition in the IT industry with the announcement of several new products.
"We are coming to the mature stages of a very successful 50-year journey to automate most of computer-based processes of the world," said Maritz during his keynote speech at VMworld.
"What's happening now is the imperative to deliver new experiences to end users and customers."
He added that fundamental changes sweeping the IT industry are likely to continue over the next several years. "The first order of business is how do we to take existing IT and make it more efficient," he said.
"We are going to see an equal transition in IT over the next four years as the past four years, he said.
He highlighted three broad categories that VMware sees that will underline this change - underlying infrastructure, which will see datacentres moving from physical world to virtualised, to Cloud to automation; transformation of applications and data; and how the results of new user experiences are made available to end users and how end users interact going form PC-dominated to mobile multi-device world.
Maritz has known Gelsinger for 30 years including several years of working together at Intel. Gelsinger said he will remain committed to the strategy that Maritz has rolled out for the company's growth.
Gelsinger said VMware will continue to make "dramatic improvements" in provisioning and enabling a service-based approach.
He noted that existing infrastructure provisioning continues to have many aspects of manual intervention, and the company's new software-defined datacentres will help create the "virtual datacentre" of the future. These datacentres will "abstract, pool, and automate" entire datacenters and be delivered as a service, he noted.
VMwre also announced it is scrapping the pricing of its VRAM product after the results of a recent customer survey.
"We are killing VRAM," said Gelsinger, adding that the company will continue to support its partner community, with management tools such as service level billing and accounting tools to help them navigate the change over the next few years.
VMware is also pro a "multi-cloud world" which will see public, private and hybrid cloud, said Gelsinger. He added that the company will remain an independent company and will continue working for partners and ecosystems.
On the opening day of VMworld, the company also unveiled VMware vCloud Suite 5.1, a solution of cloud infrastructure and management products that includes the software-defined datacentre.
The vCloud suite integrates VMware’s virtualisation, cloud infrastructure and management portfolio into a single SKU. The new vCloud suite includes recasting every layer of datacentre infrastructure into software services running across pools of industry standard hardware. It can support virtual machines with upto 64 CPUs.
The new suite is also aimed at small to midsize businesses which will help simplify and protect IT with virtualisation, business continuity and automated management.
"The core demands on modern IT – keeping business up and running, balancing IT supply with IT demand, and being able to respond quickly to business needs – are the same regardless of the size of your business,” VMware vice president, Russ Stockdale, SMB Solutions, said.
The company also announced a new Cloud Ops Intellectual Property and advisory, transformation and education services, which are aimed at helping IT transition to a new operating model for Cloud computing.
Rimin Dutt travelled to VMworld in San Francisco as a guest of VMware