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Smartphone ownership to hit 65 per cent in 2017: Frost and Sullivan

Smartphone ownership to hit 65 per cent in 2017: Frost and Sullivan

The 15 to 65 age group leading the way

An estimated 41 per cent of all Australians currently own a smartphone, with the number likely to increase to 65 per cent by 2017, according to Frost and Sullivan.

In its latest report, Australian mobile device usage trends, the research firm also predicts that in that five-year period, virtually all mobile phones will transition to have smartphone functionality built-in.

“Smartphone penetration in Australia is expected to increase where in two to three years time, the vast majority of Australians aged 15 to 65 will own one,” Frost Australia and New Zealand senior research manager, Phil Harpur, said.

At present, 68 per cent of individuals within this demographic own a smartphone.

Frost attributes the rates to the Australian launch of the iPhone in 2008 and the iPad in 2010 as it has been considered as the beginning of a new era in the evolution of mobile devices.

Tablet ownership has obviously seen significant adoption too, with 20 per cent of all Australians between 15 and 65 owning one, according to Frost. The highest level of adoption is in the 25 to 44 age group.

“Tablet ownership is expected to continue to grow strongly over the next few years, increasing from 13 per cent in 2012 to 29 per cent in 2017,” Harpur said.


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