Rackspace Hosting launches Sydney datacentre

Rackspace Hosting launches Sydney datacentre

US-based open Cloud company to expand solutions offerings in Australia

An artist's impression of Rackspace Hosting's new datacentre

An artist's impression of Rackspace Hosting's new datacentre

Open Cloud company, Rackspace Hosting, has launched its first Australian datacentre.

The new multi-million dollar investment,located at Erskine Park in Western Sydney, is in the final stages of construction.

It will support the company’s ongoing growth in Australia.

The datacentre will allow the US-based Rackspace to offer local dedicated hosting and managed virtualisation solutions to larger IT contracts looking to deploy enterprise grade private Cloud solutions based on VMWare from enterprise, financial markets and government, or any other customer who prefers to keep their data onshore.

It will also serve as a launch pad for Rackspace’s own, OpenStack-based Open Cloud platform, which is also expected to launch into the local market.

Rackspace entered the A/NZ market and in 2009 and has been building a significant customer base since.

[x/hd]Global benchmark

Rackspace A/NZ country manager, Mark Randall, said, “Our local customers have learnt that Rackspace is synonymous with the latest in innovative cloud hosting solutions, but the key success driver that really sets us apart from the competition is our focus on service by providing customers with Fanatical Support.”

Rackspace has its own global benchmark for tailored customer support levels. Its customer service experience called Fanatical Support, provides personalised service 24 x 7 x 365.

“Australian customers love our support. It really has set us apart in an industry otherwise dominated by telcos, with support models that leave a lot to be desired,” Randall said.

NSW Premier and Minister for Trade & Investmen,t Andrew Stoner, welcomed the investment as another positive step for Sydney’s global profile as a leader for Australia’s ICT sector.

“This is another Australian first for Sydney and New South Wales and fantastic news for our State’s reputation globally as the nation’s ICT and digital hub.

“Sydney and New South Wales are well-positioned for growth in the expanding global digital economy and Rackspace’s investment is another significant vote of confidence in our capacity for innovation and collaboration across the ICT sector,” Stoner said.

The investment will eliminate any doubt about Rackspace’s ongoing commitment to the local market and its Australian customer base, which includes News Ltd, Webjet, Pacific Brands, Kogan, Lonely Planet, and Treasury Wine Estates.

Director of IT at Kogan and a recent Rackspace customer, Goran Stefkovski, said: "We recently launched our new Kogan website. An important part of the launch included carefully selecting a new hosting partner that provided infrastructure stability as well as flexibility to enable Kogan to implement 'cutting edge' hybrid web architectures.

"We evaluated several major hosting partners, but it was Rackspace's uptime guarantees, Fanatical Support and proactive management that became the winning factors".

The Australian datacentre adds to Rackspace's international data centre footprint, which includes existing facilities in Dallas, Chicago, Virginia, London, and Hong Kong.

Since the company launched in 1998, Rackspace has grown its global base to more than 190,000 customers and currently hosts more than 60 per cent of the Fortune 100 companies.

To enhance its delivery of services, Rackspace has extended its global partnerships with a range of technology solution partners including Brocade, Cisco, Dell, EMC, Microsoft and RedHat.

In response to customer requests, Rackspace has recently begun offering customers agreements under New South Wales law, which are compliant with Australia’s National Privacy Principals. This arrangement will be extended to customers hosting at the Sydney datacentre.

Rackspace general counsel, Alan Schoenbaum, said, “Rackspace will not transfer customer-owned data from our Australia datacentre to a law enforcement agency of another country [including the United States] without a customer’s consent unless it is compelled to do so by Australian law.

"Data hosted in Australia by Rackspace is subject to the same laws as Cloud services operated by wholly owned Australian companies.”

The new datacentre is built according to Rackspace’s global standards and the local agreement was negotiated with global partner Digital Realty. The first customers are expected to go live in late 2012.

To ensure it’s operated in the same manner as other Rackspace datacentres, it includes security certifications upon launch for UTI Tier III Design and Construction, with certifications planned for SSAE16, ISO 27001, ISO 14001, PCI, and ASIO Intruder Resistant once fully operational.

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