Video data that may have traditionally been relegated to simply being stored for future use may become more valuable once it is mined.
The challenge, according to Verint video intelligence solutions product management director, Jim Moran, has been how to make sense of the vast amount of video and data that organisations collect, and how to use it to reduce operating costs and make the business more proactive and efficient.
Locally and globally, the trend that Moran is seeing across the marketplace is a switch to IP (Internet protocol).
“There has been a lot of talk about it for many years but there’s traditionally a lot of analogue out there,” he said.
“2012 is the first year that we have seen a mass migration across to IP in a big way.”
In particular, Moran have seen a lot of interest by customers in video being combined with business analytics for “video business intelligence.”
“This consists of using surveillance cameras to also supplement the data to the business, such as looking at trends such as how many people enter the premise, where they go, and the places they stop,” he said.
Moran said information can then be used for marketing purposes and staff optimisation.
“The use of analytics is one of the main drivers behind the industry at the moment,” he said.
Some of the ways Moran has seen people try to optimise their workforce is by using the analytics to schedule tasks to use less staff for certain workloads.
“Previously they may not have had the information, so the data mining that they are able to do now is allowing them to redeploy workforce staff to make the operation smoother,” he said.
So if a business has too many people in one section but not enough in another one, they can have the appropriate amount of people in the right department by cross-training them.
“In the process, they were able to make the customer experience a lot better, which is key to driving up revenues,” Moran said.
Another growing trend is the switch to physical security information management (PSIM).
“More companies are starting to look at how many separate systems installed, and they are looking to these PSIM systems to have this unified interface that allows them to identify risks quicker, to manage them better, and provide more information to their operators,” he said.
In the process, staff can gain a better understanding across their enterprise and manage it better overall.
These are areas that Verint are exploring following what Moran characterises as a “pretty strong quarter” for the company.
“From all indications things are certainly strong right now, and we have some strong areas in the Asia Pacific and North American markets,” he said.
“It has been a strong year so far and we’re certainly on track to meet our plan for the year.”