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Motorola Solutions launches Innovation Centre in Melbourne

Motorola Solutions launches Innovation Centre in Melbourne

The centre will help Motorola’s partners tap its $US1bn of global R&D investment

Motorola's Prabhakar Rajagopal

Motorola's Prabhakar Rajagopal

Motorola Solutions has launched its Innovation Centre in Melbourne, a hub to demonstrate its current and future technologies in Australia, to help the adoption of innovative mobile technology across different industries.

The centre was officially inaugurated by Victorian Minister for Technology Gordon Rich-Phillips.

The centre is aimed at Motorola Solutions’ partners, software developers and customers to get hands-on demonstration and access to a range of Motorola’s current and future technologies.

The current demonstrations include a RFID-enabled wireless technology that would help supermarket or retailer shoppers self check-out items as they go, cutting waiting times at cash registers. For retailers, a wireless device could help automate inventory monitoring and ordering, helping shopping and retail operations become more efficient.

Motorola hopes to promote collaboration and innovation around how these technologies can benefit businesses in several services industries. The centre would enable Motorola’s partners and customers to take advantage of its investment in research and development of $US1bn.

The centre is located close to Motorola Solutions’ Network Operations Control Centre, which supports emergency services communications for police, fire and ambulance, and other and data networks such as mine sites in New Zealand and New Caledonia.

Outlining Motorla’s 2012 Retail Vision, Motorola Solutions Australia and New Zealand managing director, Gary Starr, highlighted the challenges faced by Australia's bricks-and-mortar retailers with the advent of online shopping.

The company's “Retail Vision” offers retailers mobile-enabled ideas on how they can differentiate themselves by enhancing customer experience amid a tough retail environment.

He noted an online shopping report on trends in Australia and New Zealand by PwC and Frost & Sullivan that stated that online sales are forecast to make up 6.3 per cent of the $253.8 billion spent on retail sales in Australia this year, up from 5.5 per cent in 2011 and 4.9 per cent in 2010.

“Retailers today recognise they must modify the way they sell to their customers and are working harder to meet shoppers’ heightened expectations,” Starr said.

“The retail environment of the future will take the complexity out of converged technology, allowing multiple systems to talk to one another and exchange only the important information needed to make intelligent, real-time decisions.”


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