As part of the agreement, Dell will provide unified communications and next-generation customer contact solutions to their joint customers.
Aspect Australia country manager, Lee Alexander, said it partnered with Dell following the global distribution deal with the company.
“The nature of the partnership with Dell is very much the same as a value added reseller. We see their ability to provide end-to-end solutions and managed services around architecture and software,” he said.
According to Alexander, the depth and breadth of Dell’s unified communications practice was a particular interest for Aspect.
He claimed that pushed Aspect’s decision to partner with Westcon as a distributor of its products.
“Our go to market strategy in Australia has always been one of channel partnerships, resellers, value added partners, etc. It enables us to get to the market much quicker, responsive and provides a level of flexibility between our organisations,” Alexander said.
The partnerships enable Aspect to focus on its strategy to provide customer centric applications beyond the contact centre to the enterprise space, he said.
“My top strategic objective is growing our organisation into that enterprise space, and moving that contact centre capability into a wider audience within organisations.”
The company has no immediate plans to hire more staff as a result of the deals but will be looking to make a few changes or additional hires to the team based on its growth projector and strategy execution within 12 months.
Alexander said the company is looking to add on more customers.
Aspect has also named Mohamad Ali a new role as its workforce optimisation division CEO.
Ali’s role will include playing a critical role in accelerating Aspect’s market growth, customer development and product innovation.
He will focus on workforce optimisation, building on Aspect's leadership to expand optimisation to customer experience processes across the enterprise.
Alexander said the new role reiterates the company’s commitment to the workforce optimisation platform strategy.
“Customer contact enterprise racking capability and workforce optimisation are two elements to our core business focus.
“As customers develop their workforce optimisation strategies, it’s turning more into a conversation around back office, which moves away from our traditional contact centre environment,” he claimed.
Before joining Aspect, Ali served as a senior vice-president at Avaya.
Prior to that, he held other roles at Avaya, as the president of its global services business and senior vice president of corporate development and strategy.
Ali has also held various senior positions at IBM including business development and strategy for the information management division.
“His experience in leading large organisations, his experience, as well as his vision and strategy based on the company’s corporate objectives landed him the role,” Alexander added.
Aspect CEO, Jim Foy, will assume the role of the interaction management division CEO and also serve as Aspect’s board of directors’ executive chairman.