Sophos’ new unified Partner Program

Sophos’ new unified Partner Program

Online program constructed with partner feedback that aims to personalise with localised support

Security solutions provider, Sophos, has launched a new global online Partner Program which is designed to offer a new and wider range of hands-on schemes, partnership tracks, certifications, and incentives.

The tiered program, featuring platinum, gold, and silver levels, applies to all partners who resell the Sophos product, including both licensing and solutions partners.

According to Sophos Asia-Pacific director, Rob Forsyth, it was constructed with contribution and feedback from the vendor’s channel, such as that gained through Sophos’ annual partner conference. As such, Sophos considers the program to be delivering the most successful elements of both its own and Astaro’s previous channel programs.

The vendor is positioning the Partner Program as a tailored offering that can accommodate for different business models through its partnership tracks for resellers and solutions providers.

A partner is able to select a track that fits its business requirements, at which point they commit to engaging at a specific partnership level which is determined by their involvement in the overall program and its training components.

The Partner Program features new enablement programs that concentrate on technical and sales training. These comprise three certification courses which aim to develop and fine-tune partners’ skills.

“There are a number of certifications, right up to a detailed architect level, where partners can look at the entire security landscape for a customer, then deploy our products and their own professional services,” Forsyth said.

Although it is a global initiative, components of it will be localised. “Training is going to be globally created online, but locally supported,” he said. “We have some 170 odd staff in Asia-Pacific to do that.”

As part of the program, partners have the ability to take Sophos’ entire product portfolio to market, including the UTM 9. Partners who do not wish to do so, are able to take on the products they desire.

Sophos has also launched a revamped partner portal as part of the program. The portal, which is intended to serve as a ‘one stop shop,’ gives partners access to on-demand modules that enables them to gained increased control over their own training and development.

Sophos existing quote and deal registration offering is also featured, as is access to customer relationship information.

In addition to the launch of the program, Forsyth said that Sophos is currently looking to expand its partner network across both Asia-Pacific and the local Australia and New Zealand region. Additionally, he said that Sophos is not looking to add any further distributors for the time being.

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