LG Electronics and Adconion Media Group’s multiscreen video and brand advertising platform, smartclip, have announced a new partnership.
Under the agreement, smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia.
The agreement also gives advertisers access to the entire ad inventory on the LG Smart TV Platform, ranging from pre-roll and banner ads to unique and interactive ad formats.
Advertisers benefiting from the partnership between smartclip and LG Electronics will be at the forefront of digital advertising as early adopters of the new Smart TV technology.
LG’s aim to provide quality content and services for Smart TV users and bring the Smart TV eco-system alive were key factors in the decision to partner with smartclip’s flexible advertisement platform.
The relationship will also help create new revenue streams for advertisers, with plans to incorporate the platform in a host of soon-to-be-released apps, as LG focuses its strategy on targeting content providers.
The Connected TV phenomenon represents a whole new arena of business opportunities for advertisers and brand marketers.
The LG Smart TV plays a vital role in the developing ecosystem of smart and increasingly connected devices.
Adconion Media Group president APAC, Alex Littlejohn, said, "Australia is a very important TV market so we are excited to be able to work together with one of the largest TV manufacturers worldwide on such an exciting product.
"We are beginning to see real interest in opportunities for smart TVs from advertisers. The convergence of TV and internet delivers new advertising opportunities for the new world of television”.
Vice-president of the Service Business Division of LG Electronics Smart Business Center,Young-jae Seo, said, “Content developers and content service providers will be able to focus on top quality content provision based on this tangible profit-making business model and advertisers will also have great opportunities using this effective marketing tool for global TV advertising campaigns.”
The LG Smart TV platform is accessible via all Smart TVs. This accessibility will be expanded to mobile and other consumer electronic goods in the future.
smartclip will also be the preferred monetisation partner for any third party content apps on LG Smart TV.
The smartclip technology is already integrated in more than 100 Connected TV applications and the company has been selling and serving connected TV ads across Europe since 2009.
A large number of these publishers already have content present on the LG Smart TV .