An iOS app that provides pole dancing lessons has been criticised for its 12+ age rating.
Pole Dancer Pro for iPad, iPhone and iPod touch was released in June, and is described by the developers as an app that can transform its users into a "lap dancing sexpot," and inject "a new lease of life into bedroom fantasies," through lessons from pole dance instructor Jessica Jackson.
This sparked an outrage from Jo Squires, director of children's charity BIG Ministries, who is now fighting for the app to be banned from Apple's App Store.
"When I read the description for the app Pole Dancer Pro I couldn't believe that it was deemed suitable for people as young as 12," Squires argued. "We already bombard children with images of perfectly-formed men and women, and clothing that is making our girls grow up way before their time."
"I'm all for encouraging new ways of helping people to get fit," Squires added. "But do we really want to create a generation of children who are fully equipped in, what the app describes as, the art of tease, erotic moves and seductive eye contact."
In defence of the app, the creator Arthur Howie said: "We worked closely with professional instructor Jessica to design moves to work all of the key muscle groups. The app is proving popular with customers and we are getting some great feedback from users who love getting into shape."
Jessica Jackson herself also defended the app, saying: "Pole Dancer Pro offers women and alternative way to effectively work out. Forget about social norms, morale and conservative practices that ladies should follow. Nothing is wrong with breaking the rules, if that makes you feel good."
Mother of two Lisa Keys told The Sun that she finds the app "very inappropriate," and "entirely unsuitable for teenage girls who could easily get their hands on it."